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KPMG maakt speerpunt van combineren mobility en logistics to mobi-listics

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Mobi-listics by KPMG


If it’s from A to B, it’s mobility – if it’s from B to A, it’s logistics!

The majority of all executives say that in the future we will no longer differentiate between the business models for transporting humans and goods. Autonomy, sharing and platform-based delivery services will revolutionize mobility patterns and lead to “mobi-listics”, the merging of mobility and logistics.


Increasingly seamless and hassle-free logistics & delivery services have already changed consumer mobility patterns

The majority of consumers (85%) agree that increased use of logistics for food and groceries (delivery services) has changed their mobility patterns somewhat in recent years – for 32% the patterns have even changed completely.

Not surprisingly, this trend gains further importance when reviewing responses by consumers living in cities of 500,000+ inhabitants, where owning a car is less attractive and comparable mobility services are more likely to be available to a larger scope of people. In fact, more than 90% of consumers in megacities are convinced that the use of logistics & delivery services has a significant impact on their own mobility patterns.

These data suggest that a drive to a restaurant or a grocery store done with one’s own car might as well be substituted by using a delivery service, turning a former mobility need into a future logistics need.

Frontrunner from a regional perspective is China. At first glance, it seems remarkable that North American consumers do not see their mobility patterns changing significantly. In particular because many of today’s last mile delivery innovations originate from the US (e.g. UberEats, Amazon Fresh). Upon second glance, it is hardly suprising as a majority of US citizens is still very much dependent on their own car due to the lower urbanization outside the hubs on the East and West Coasts of the United States.

Non-asset based players in the ecosystem will presumably be the main drivers of mobi-listics business models

Of all executives, 57% believe that future business models to transport goods and humans will converge and will be very similar, focusing mainly on the concept of total cost of ownership (TCO). In times of full autonomy, driving empty runs could be covered by delivery runs of goods and vice versa. This would offer interesting opportunities for higher utilization and optimized load factors.

Highest approval rating for this hypothesis comes from executives working in non-asset focused sectors like ICT and financial services. From a regional point of view, respondents from North America and India & ASEAN agree the most.

Overall asset-based players seem less likely to embrace the idea while non-asset based players already seem closer to offering a solution instead of marketing a product to their future customers.

Traditional public transport will be under heavy pressure from on-demand autonomous capsules by 2030.

With 73% agreement, a staggering number of executives is convinced that in 10 year's time traditional public transport solutions could be replaced by on-demand autonomous capsules. The approval ratings are highest in Asia, in particular in India & ASEAN and Japan/Korea. From a stakeholder perspective, mostly executives from OEMs and ICT companies envision such a future.

Recent concepts for urban transportation solutions covering longer distances, like Hyperloop or Sedric by the Volkswagen Group, already spotlight developments that can potentially turn mobility patterns upside down.

Apart from the technological feasibility of those concepts, prerequisites will be close collaboration between governments, municipalities and major industry players to provide a seamless and hassle-free experience to mobility customers. These concepts will require agile, flexible time schedules, efficient peak management, dynamic planning and allocation of vehicles as well as dynamic pricing mechanisms to effectively steer demand and supply.

Will the dawning of human “dronesportation” lead to vertical cities?

In light of the overarching megatrend towards better use of resources and due to finite space and a growing human population, the natural direction of cities is upwards. Asked whether drones could become a means of transportation for humans, 2 out of 3 executives actually saw this within the realm of possibility. Elevating the transportation of goods and humans to above ground level seems futuristic but not infeasible, when considering the tremendous advancements in the drone market during recent years.  

Multi-layered drone transportation would extend the benefits of the concept of vertical cities beyond the typical upside of combining residential, hotel and retail functions in large, multifunctional buildings, by efficiently connecting the buildings with one another.

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